All case studies
Career pivot · Path A

Replaced a £60K corporate salary in 5 months.

Left a solar appointment-setting job after building enough recurring AI agency revenue to cover it.

Mac Breakwell · Career pivot
£10,000
MRR at month 4
Month 5
Quit-job milestone
5
Retainer clients
Before

The situation.

Mac was earning £5–6K/mo as a solar appointment setter, working 50-hour weeks, and saw a ceiling. Started AAA part-time while keeping the day job.

What we built

The components shipped.

  • Productized offer in a niche (solar + trades)
  • Outbound system (3 channels)
  • Delivery process documented for handoff
  • Quit day job at month 5
After

The outcome.

Hit £10K/mo by month 4 with five retainers. Quit job at month 5. Now scaling to £15–20K/mo with a small team.

“The 1-on-1 calls were what moved the needle. Group content gets you so far. Real coaching closes the gap.”

, Mac Breakwell, Career pivot

Want a build like this one?

Build an Agency →